Video: Behind the scenes look at the making of BusinessWeek magazine...
Posted via email from What's the Frequency, Kenneth?Category: Verde Business
View ArticleYour web site as media coverage killer...
The following email comes from a producer at a major network morning show during the final pitching phase for an upcoming segment. She wanted to make sure our client's servers and store could handle...
View ArticleIn today's PR, the placement is just the start...
Image by lordorica via FlickrBack in the day, a PR person's job was considered done when a complimentary media placement had been published or broadcast, the clip forwarded to the client and the...
View ArticleVerde PR’s week in (p)review
Last week was the calm before the story. This week in PR should be a lot of fu.When the media needs PR– After a string of early public relations fumbles, Murdoch and friends hired international PR...
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Verde PR Top 10 - How to make the most of your Outdoor Retailer media...
More than 1,200 outdoor gear manufacturers, businesses and non-profits will be exhibiting at the Outdoor Retailer Summer Market trade show. Additionally, 300 writers, reporters, and bloggers...
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Verde PR Launches Paid Media Division
Recruits Matt Smith, brand communications technology expert, to lead new service Today, Verde PR launched a new Paid Media service platform. With the launch of this new division, Verde will provide our...
View ArticleVerde Top 10 - How to survive and thrive at Outdoor Retailer Summer Market
For 5 days in August during the Outdoor Retailer Summer Market (ORSM), the Salt Palace Convention Center becomes a self-contained, human biosphere unlike anything anthropologists have ever studied....
View ArticleOutdoor Retailer Recap: the Top Stories from ORSM '11
As a unit, the crew at Verde has about a jillion Outdoor Retailer shows under their collective belt; but to attend an Outdoor Retailer is to be routinely surprised, wowed, and, sometimes shocked at the...
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Exploring Google Plus... Plus What?
I’m not a Mac guy or a PC guy, I’m a Google guy. I use Google for search, Google Docs instead of Word/XCL/PPT, Chrome instead of Firefox, Picaso instead of iPhoto, Google Reader, Google Maps, Google...
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Simply Mobile: Interbike 2011 Insights
For the past couple years I've been evaluating Interbike trends and exploring what was hot which was, as it turned out, basically anything with a handlebar and wheels. The market and the consumer...
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